Earlier in 2015, Lay’s America asked fans to submit regionally-inspired flavours. They got some wacky flavour submissions, but there are only 4 finalists:
They need your vote to win the $1 million grand prize.
Since I’m Canadian, I was intrigued by these flavours since we don’t have them in Canada. We have a separate contest. You can check out the Canadian versions here.
Jeff Solensky is the creator of the New York Reuben chip flavour he was inspired by the Reuben sandwiches being sold at his work place as it was their big seller.
New York Reuben flavoured Lays chips are using the regular chip-style. On first bite, you get hints of the smokiness to represent the meat with a slight sour finish. It was ok, but not my favourite chips to eat.
If you like New York Reuben flavoured Lay’s chips, give them a vote on the dousaflavour.com site.