With the 2021 Stanley Cup® Playoffs underway, Canadian hockey fans are cheering their team towards victory. Just as the players dream of winning the Stanley Cup® and celebrating with the iconic tradition of drinking beer from its bowl, fans can’t help but envision themselves doing the same. With the Molson Canadian Stanley Cup® Batch, this dream can feel one step closer, as fans have the chance to sip beer kissed by the Cup.
Accompanied by Phil Pritchard, the Hockey Hall of Fame’s curator and official Keeper of the Cup, Molson Canadian welcomed the Stanley Cup® into the Molson Brewery. Following strict sanitization protocols, some fresh Molson Canadian from this limited batch was passed through the top bowl of the Cup during the brewing process so that this Playoffs season, Canadians can have the chance to celebrate like their hockey heroes – getting their own small taste from Lord Stanley’s Cup™.
“In a Playoff run unlike any before, with the North Division having showcased Canadian hockey excellence in all its glory over the past several months, we wanted to create something unforgettable for Canadian hockey fans,” says Joy Ghosh, Senior Brand Director for the Molson family of brands. “Drinking from the Cup is a special moment for players. Yet sharing that feeling with the fans has never been done before, until now. The Stanley Cup® Batch takes the passion Canadians have for our game and our beer to the next level.”
The Molson Canadian Stanley Cup® Batch is available in unique, specially designed 6-pack bottles reminiscent of the Stanley Cup® and its flight case at select local beer and liquor stores across Canada, excluding Quebec, while supplies last. This exclusive batch is only available for a limited time and in limited quantities, so fans need to act quickly before it’s gone.
