In an open letter published across the country today, Santa announced that he wants a break from cookies. This year, Santa is wishing for something savoury, and he’s asking Canadians to start a new tradition by putting out a bowl of chips.
And it’s not just Santa who has chips on his wish list – according to new research commissioned by Frito Lay Canada and among members of the Angus Reid Forum, 68% of Canadians sometimes want another option to sweets during the holiday season, and more than one-third actually prefer savoury snacks.
Frito Lay Canada believes it’s time chips became the holiday’s main character. That’s why the maker of beloved chip brands like Lay’s®, Doritos®, and Cheetos® is encouraging a new holiday tradition for the millions of Canadians who are ready for something new.
“This campaign started with one simple idea: What if Santa wanted an alternative to cookies?” says Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada. “That really inspired us to think creatively about how Santa could speak for every Canadian who finds themselves wishing for a bowl of chips this holiday season.”
In its new festive ad campaign launching nationally today (and starring Santa Claus), Frito Lay Canada is making chips the main character of the holiday season and encouraging Canadians to rethink the tradition of leaving cookies for Santa.
