Weber Inc., the global leader in outdoor cooking innovation, technology, and products, today unveiled a new limited-edition series of commemorative charcoal kettles designed to celebrate theWeber®Original Kettle®charcoal grill that started the global outdoor cooking revolution 70 years ago.Weber produced a limited number of these kettles globally, which go on sale worldwide later this Spring.
“When our founder George Stephen invented the iconic Weber Kettle in 1952, he initiated a new era in grilling,” saidJennifer Bonuso, Senior Vice President and General Manager of Product for Weber. “This constantly curious, entrepreneurial spirit of innovation that George embodied is the lifeblood of our company, and our new Anniversary Kettle Collection 70 years of Weber grilling and how we continually strive to reinvent the outdoor cooking experience.”
This limited edition, commemorative Weber charcoal grill series features heritage colors and details that reflect the 1950’s in America. Each of the four 22-inch kettles in the Collection is named after elements of American culture that mark the “Golden Age of America”era:
- Hot Rod Yellow nods to classic ‘50s car models.
- Hollywood Grayspeaks to the silver screen and the advent of drive-in movie theaters and stereo sound.
- Diner Green celebrates the classic ‘50s diners that shaped the country’s love for hamburgers, french fries, and club sandwiches.
- Rock ‘N ‘Roll Bluehonors the emergence of rock and rolland rockabilly music.
Weber worked with a charcoal kettle fan group on social media to develop the individual kettle color names.As a tribute to the era itself and the legacy of Weber, fans nominated a wide range of naming themes, and hundreds voted“American Classic” as their winning 1950’s inspiration for the kettle color names.
The kettles also feature a solid bottom, silver utility tray for storage, a ‘50s-inspired automobile-style hood-ornament lid thermometer, white-walled wheels, and wood-like nylon handles.
Every limited-edition Weber 70th Anniversary Kettle also comes with a vintage Weber steel sign and bottle opener, and all items are boxed in throwback-style Weber packaging.
Weber enthusiasts around the world can purchase the limited-edition Weber 70th Anniversary Collection from retailers and on weber.com this Spring. Pricing, purchase dates, and availability of kettle collection colors will vary by geographic region.
