McDonald’s Canada announced Fries for RMHC, which will see a portion of the proceeds from every order of fries sold donated to Ronald McDonald House Charities Canada (RMHC). With the fundraiser running from April 20 to May 10, there has never been a better time for Canadians to order McDonald’s World Famous Fries. Becoming a ‘fry-lanthropist’ is a delicious and easy way to give back. As an essential service, RMHC Canada continues to support families with sick children – Their 16 Houses and 17 Family Rooms across the country have supported families with sick children throughout the pandemic. RMHC Canada is experiencing revenue declines of up to 60% as a result of COVID-19. At the same time, RMHC Houses are having to invest heavily in PPE and cleaning product and total costs for these items have risen by up to 50%.
The Fries for Good initiative was initially launched by McDonald’s Canada in May 2020 to help support the Canadian Red Cross. In only two weeks, the initiative raised more than $1.1M before returning in November of 2020, where it helped raise more than $1.8M for RMHC across Canada.
“Supporting RMHC is at the centre of McDonald’s Canada’s commitment to families,” says Jacques Mignault, President & CEO, McDonald’s Canada. “Since RMHC opened its doors in 1981, McDonald’s, together with its franchisees, crew, suppliers and guests, have all grown a lot of heart for the cause. I’m so proud to say that over the last 40 years we’ve been able to help RMHC support more than 425,000 families on their child’s treatment journey and I look forward to seeing what we can do together in the next 40 years.”
Across the country, Canadians can show their support by purchasing fries at McDonald’s drive-thru or using curbside pick-up, McDelivery, take-out or dine-in. They can also share their fry-love online by using the new ‘I bought #FriesforRMHC’ sticker on Instagram.
“This year marks 40 years of RMHC supporting families with sick children in Canada, and vital to that support has been the continued commitment from our founding and forever donor partner McDonald’s Canada, along with its franchisees, crew and guests, said Cathy Loblaw, CEO, RMHC Canada. “We are so grateful to Canadians for supporting our mission of keeping families close®over the years through McDonald’s restaurant initiatives such as Fries for RMHC. It’s this support that makes it possible for us to be there for families with sick children across the country when they need us most, now, and into the future.”
Every day, Canadians can also round up their order bill to the nearest dollar at the front counter, drive-thru or kiosk at participating restaurants and donate the difference to support RMHC families. Coin boxes and cashless donations are also available at point-of-purchase, while a portion of proceeds from the sale of every Happy Meal and RMHC Cookie also go to RMHC.
