Milk2Go is unveiling its newest, limited-edition flavour this September–and keeping it a mystery until then.
Known for fan-favourite flavours like chocolate, strawberry, and banana, the country’s leading bottled milk and shake brand is giving Canadians a chance to win a mystery vacation worth $10,000 if they can guess the new flavour correctly. The Milk2Go Mystery Flavour is available now and throughout the summer at your local grocery store.
“We’re excited to add another delicious flavour to our lineup of much-loved milks and shakes,” says Tina Galluccio, Senior Marketing Manager at Saputo for the Milk2Go brand. “We hope that consumers will challenge their taste buds in this guessing game all summer long, and try the new flavour during its limited-time release.”
To guess the flavour, Canadians can visit www.milk2go.com/en/mystery-flavour.
The contest is open to all Canadian residents. Stay on your toes, as clues will be dropped on June 12, July 10, and August 14. The contest closes at 8:00 a.m. ET on September 25, 2023, with the winner being announced the same day at 12:00 p.m. ET.
Alongside the contest, Milk2Go is taking the mystery one step further by hosting an escape room pop-up in Toronto this June.
Open to the public, the Mystery Escape experience invites participants to enter an escape room that will challenge their sense of taste and smell, and will end with the chance to ask questions about the mysterious new flavour. Participants will have the opportunity to guess the Mystery Flavour and be entered to win the mystery vacation that will be announced on September 25, 2023.
The experience is running from June 9 to 11 at CF Toronto Eaton Centre in downtown Toronto, during the mall’s regular hours.
The new Milk2Go flavour comes in a 310 mL format and is available across Canada.
