Taco Bell Canada has teamed up with Juno Award winning Canadian singer-songwriter Preston Pablo to create original music for its Messy Together campaign. Written and recorded by Pablo, the 30-second commissioned track serves as the newest anthem for Taco Bell Canada and captures the brand’s spirit of embracing differences and breaking the status quo.
“Messy Together is about being with friends who embrace each other’s authentic selves, even when things get messy,” said Rohit Sharma, Senior Marketing Manager, Taco Bell Canada. “By collaborating with Canadian talent, Taco Bell Canada aims to give local and emerging artists a larger platform to share their voice. Every time Canadians hear this track, they’ll want to satisfy their Taco Bell cravings with friends.”
Born and raised in Timmins, Ontario, Pablo is best known for his recent hit “Flowers Need Rain” with Banx & Ranx which achieved triple Platinum Status. With much more to come in 2023, Preston is ready to launch new music as the JUNO Awards’ 2023 Breakthrough Artist of the Year.
“I grew up eating Taco Bell – a Crunchwrap Supreme with a side of Nacho Fries Supreme is my go-to order,” said Preston. “So, it was a no brainer when I was asked to be part of this campaign. Messy Together is confident, fun, and playful, and I wanted to write lyrics to match this tone.”
Tacos are notorious for being crunchy, cheesy, spicy and most of all, messy. Last year, Taco Bell Canada unveiled its Beautiful Mess campaign, created by Denstu Creative, to celebrate this mess and encourage Canadians to embrace what makes them unapologetically themselves.
“Messy Together marks an evolution of the brand campaign by showcasing the beautiful friendships that Gen Z have with all their ups and downs,” said Maxime Sauté, Executive Creative Director at Dentsu Creative. Taco Bell Canada plays the role of a catalyst in the bridging and building of these friendships. Food is central to these key moments in a friendship – the good, the bad, the delicious.”
