Purdys Chocolatier is continuing to sweeten the deal for chocolate lovers who want to cut back on sugar — without sacrificing flavour. Following the strong consumer demand for better-for-you treats, the Canadian chocolatier has just introduced No Sugar Added Salted Caramels, an indulgent new addition to one of their fastest-growing categories.
Inspired by their fan-favourite Himalayan Pink Salt Caramels, these new caramels promise the same creamy, chewy texture and luscious flavour — just without the added sugar. Each piece is naturally sweetened with maltitol, a plant-based sweetener, and finished with a sprinkle of flaked sea salt for that perfect sweet-salty balance. You can choose between milk or dark chocolate, or better yet, enjoy both in their new 12-piece gift box (6 milk, 6 dark) available now in Purdys shops and online for $30 CAD.
This launch is more than just a new flavour — it’s a reflection of how Purdys continues to respond to evolving customer preferences. The brand’s No Sugar Added Chocolate category has seen an impressive +70% growth since its launch, proving that Canadians are looking for smarter indulgences that align with their dietary goals.
“Over the years, our guests have consistently asked for more no-sugar-added products, both in-store and online,” says Kriston Dean, VP of Sales & Marketing at Purdys Chocolatier. “There is a loyal and growing community seeking more high-quality treats that fit their dietary needs, so we know they’re going to be absolutely thrilled to see our fan-favourite No Sugar Added Salted Caramels in the mix.”
Unlike many zero-sugar confections that rely on artificial sweeteners, Purdys takes a different approach. Their No Sugar Added Chocolates are crafted with plant-based sweeteners and only contain small amounts of naturally occurring sugars from ingredients like dairy — allowing the natural sweetness of their sustainably sourced cocoa beans to shine through.
Whether you’re cutting back on sugar or just looking for a more mindful way to enjoy chocolate, Purdys’ new No Sugar Added Salted Caramels are a guilt-free indulgence worth savouring.