Down in the dumps about a certain cherry-flavoured, yellow-boxed chocolate being discontinued in Canada? I am reaching out to you today on behalf of our client, Purdys Chocolatier, to share news of how Canada’s most famous chocolatier is responding to the recent discontinuation of another famous Canadian chocolate, which has caused a stir online.
When the competitor announced the discontinuation of their cherry-flavoured chocolate, Canadians who have loved the chocolate for decades rushed to stores to buy up whatever stock remained. When Purdys Chocolatier discovered that Canadians on Instagram, Reddit, TikTok, and X were reeling at the thought of never having their nostalgic yellow-boxed cherry treat again, they decided to step up, offering their best-selling Cordial Cherry as a way to fill the void and help Canadians get their chocolate cherry fix.
This weekend, from Friday, January 24 to Sunday, January 26, Purdys Chocolatier cordially invites customers to bring the competitor chocolate’s empty yellow box into any Purdys shop to receive a Cordial Cherry for free! Limit of two per customer while quantities last.
“It’s always disappointing when something you’ve grown up loving is discontinued. But our premium Cordial Cherries have won over thousands of customers since 1907. So we’re offering the opportunity to bring in those empty yellow boxes and let us step up to fill that cherry-chocolate void in your life,” says Julia Cho, Director of Marketing at Purdys Chocolatier. “This will hopefully bring some extra positivity to those reeling from the discontinuation, and provide them a new favourite to enjoy for years to come.”