Nespresso has teamed up with Oatly – the world’s original and largest oat drink brand – to create a limited-edition coffee made for oat drink lovers. Nespresso’s Oatly Barista Edition Coffee, with its rich and biscuity notes, is the perfect pairing with Oatly’s oat drink and made exclusively for Nespresso Vertuo coffee machines.
Creamy, biscuity and indulgent, coffee experts at Nespresso and Oatly co-created the Oatly Barista Edition coffee – blending, roasting and grinding some of the best coffee beans to harmonize with the natural sweetness of oats. When paired with Oatly, the blend displays strong cereal and sweet aromatics, complemented by a smooth texture, low bitterness, and light body.
Consumers are increasingly turning to alternatives to cow’s milk for taste, ethical, environmental or dietary considerations, and oat is proving one of the most popular choices available. One in two American and European consumers now use plant-based milks, as well as two-thirds of all consumers in the Asia-Pacific and Latin American region.
From Paris, London, New York to Shanghai, Nespresso’s Oatly Barista Edition coffee is set to officially launch on January 28 and will be available in more than 15 countries – including Canada, UK, US, China and Australia. The blend will be available to buy through Nespresso’s official channels, online and in Nespresso boutiques around the world for a limited period.
Available in all boutiques, Canadians will be able to experience Oatly for coffee tastings as an alternative milk option that pairs perfectly with Oatly Barista Edition coffee. Consumers will also have the opportunity to purchase the co-created Oatly Barista Edition coffee, compatible with Nespresso’s Vertuo technology, sold for $1.50 CAD per capsule.
From January 28 to February 28, Nespresso will also be executing immersive takeovers at selected boutiques across the country including the Montreal Eaton Centre, Union Station, Metrotown and Chinook flagships.