Treats packed with sugar and spice and everything nice will be on the minds of Canadians looking to thank friends, neighbours or a special someone who helped them make it through the challenges of the pandemic. For many,
cookies and cocktails are among the most popular holiday gifts to show appreciation. Everyone is looking forward to ushering in and celebrating the holidays and toasting to the new year. And let’s be honest, with the year we’ve had, everyone, jolly fellow included, deserves more than plain milk and cookies.
While cookie exchanges are an annual tradition for many, South African cream-based liqueur, Amarula, is hoping to take the joy of sharing our favourite recipes much further this year. Just in time to celebrate National Cookie Exchange Day on December 22nd, the brand, along with 16 of the country ‘s top mixologists and bakers, are kick-starting what they hope will become Canada’s largest virtual cookie exchange which will ensure no matter what, we can still come together over the holidays and pay it forward, they include: Jeff Savage (Botanist) and Fanny Lam (Oh Sweet Day! Bake Shop), as well as others in Ontario and Quebec.
Amarula’s #NationalCookieExchange invites Canadians to share their family cookie recipes, and for each recipe shared Amarula will make a $5 donation* to Food Banks BC, Feed Ontario and Food Banks of Quebec. To provide inspiration, these experts have created cookie and cocktail pairings featuring Amarula to start the virtual chain and provide Santa with a little holiday cheer. These recipes are available for download on the campaign website at www.amarulacanada.ca/nationalcookieexchange
“Many holiday cookie recipes come with a special story. Baking them for someone is often one of the most time honoured holiday traditions and heartfelt expressions of gratitude,” says Jamie Rendell, Brand Manager at PMA Canada, the distributor of Amarula in Canada. “Something as simple as sharing our cookie and Amarula recipes has the power to bring us all together. Not only will these recipes find new life in kitchens across the country but sharing them will allow us to do something great and pay it forward for Canadians facing food insecurity.”
* To a maximum of $10,000CDN
