For decades, M&M’S, proudly part of Mars, have been one of the go-to snacks for movie enthusiasts, enhancing the experience of watching favourite dramas, thrillers, or romantic comedies. To kick-off summer, M&M’S, is partnering with local community movie nights nationwide, bringing Canadians together through their mutual love of films and the screen time snack.
“At Mars Wrigley our purpose is to inspire moments of everyday happiness and we believe in the power of creating fun, shared experiences that bring people together, ” says Patrick Zeng, Marketing Director, Mars Wrigley Canada. “This summer, M&M’s and Mars Canada are excited to collaborate with local movie nights to bring communities closer together, adding a pop of colour and joy to make these events more inclusive and enjoyable For All Funkind.”
Starting June 19th to August 18th, M&M’S will be popping up at outdoor movie nights in Toronto, ON, Vancouver, BC, Calgary, AB, and Montreal QC, providing fun and unique experiences like branded concession stands and a colourful M&M’S dispenser wall offering a variety of delicious M&M’S to enjoy. The first 50 visitors at the pop-up will receive an M&M’S picnic blanket, perfect for a cozy movie night under the stars.
M&M’S and Mars Canada will be sponsoring the following community outdoor movie nights this summer, helping local communities reconnect:
- Toronto Outdoor Picture Show – Toronto, Fort York – June 19th & 22nd, 2024
- Downtown Van Summer Movie Nights – Vancouver – July 18th, 2024
- 17th Ave Outdoor Movies – Calgary – July 27th & 28th, 2024
- Ciné Parc Dante – Montreal – August 14th, 2024
- Toronto Outdoor Picture Show – Toronto, Christie Pits Park – August 18th, 2024
Canadians can join M&M’S and the Funkind community, celebrating movie moments together, by attending a free community movie night and sharing their movie moments on social media tagging M&M’S with #ForAllFunkind.
