Today Hershey Canada announced the launch of its first-ever plant-based chocolate, HERSHEY’S OAT MADE. The bars, which will be available in two delicious flavours – Creamy and Almond & Sea Salt – offer all of HERSHEY’S iconic, smooth and creamy taste in a completely vegan format.
“HERSHEY’S OAT MADE bars are everything you love about milk chocolate…except the milk,” said Carly Cowman, Brand Manager, Hershey Canada. “Our product development team did an unbelievable job at delivering the smooth and creamy texture that we know Canadians love and expect from HERSHEY’S in our first-ever plant-based bar.”
Made using oat flour in lieu of dairy, HERSHEY’S OAT MADE bars are 100% vegan, non-GMO Project Verified & have no artificial flavours.
“The plant-based category continues to see incredible growth, and today, one in four Canadians are actively seeking more plant-based options in their diets,” said Cowman. “Whether you’re a vegan or vegetarian, or simply looking for more choice in the chocolate aisle, HERSHEY’S OAT MADE bars offer an amazing and delicious alternative that don’t compromise on flavour.”
The bars are now available in the confectionary aisle in major grocery retailers across Canada.
