This Black Friday Week, Fresh Ideas Start Here (FISH), British Columbia’s purveyor of sustainable, local seafood, invites customers to shop small and local with its new One Dollar Onigiri initiative. Available exclusively at its Burnaby location at 7515 Market Crossing #180, from November 25 to 30, 2024, each day will feature a different onigiri flavour for just $1, including FISH’s new Shoyu Ikura. Guests are limited to a maximum of five per day.
FISH has been making onigiri since 2008 and currently supplies freshly-made onigiri to UBC and Vancouver International Airport.
“We wanted to do something to thank our incredibly supportive community, while raising awareness around local seafood during Black Friday Week and encourage people to shop and eat local,” says Jenice Yu, CEO and owner of Fresh Ideas Start Here. “Our onigiri collection is a bestseller. We wanted to show people how high-quality seafood can be both accessible and affordable.”
The six featured onigiri flavours are: Smoked Wild Salmon with mayo and green onion; Cooked Wild Salmon with spicy mayo and green onion; Cooked Albacore Tuna with spicy mayo and green onion; Raw Albacore Tuna with spicy mayo and green onion; Cooked Albacore Tuna with mayo and green onion; and the Shoyu Ikura.
FISH’s onigiri usually start from $4 each, including an onigiri party platter option of 15 onigiri flavours for $49.
FISH Burnaby is open Monday to Friday, from 10 a.m. to 7 p.m., and Saturday to Sunday, from 10 a.m. to 6 p.m.
For more information, please visit eatfish.ca.