Today, Baskin-Robbins introduces their latest innovation, a grab-and-go Variety Pack, for its Canadian guests that makes it easier than ever to purchase and share the brand’s most popular flavours.
With an introductory price of $25, customers can enjoy Baskin-Robbins’ best-loved flavours — Jamoca Almond Fudge, Cookies and Cream, Mint Chocolate Chip, Gold Medal Ribbon, Pralines ‘n Cream and Mango Tango, in six 4 oz. pre-packs.
Perfect for families, parties or a treat among friends, the pack offers the ideal combination of flavours to satisfy every taste.
“The variety pack solves one of our customers’ biggest problems — choosing a flavour,” says Becky Felis, Vice President, International Marketing for Inspire Brands. “Pre-packs are increasingly popular among our guests, and with new flavours coming out regularly, it only makes sense to introduce a convenient and easy-to-purchase package that allows them to bring it all home – to surprise and delight the entire family or group.”
Currently offered at participating Baskin-Robbins ice cream shops across Canada, the variety packs will soon be available for delivery on the brand’s newly launched digital and mobile ordering platforms. Once available, customers will be able to customize their flavours when ordering online.
For more information on Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca or follow the company on Facebook, X, TikTok and Instagram.
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