Baskin-Robbins aims to make the back-to-school season smoother for guests and Canadian youth this year. Throughout the month of September, the ice cream and frozen treat specialist offers a special promotion on its new Non-Dairy Real Fruit Smoothies – allocating $1 per Smoothie sold to BGC Canada (formerly Boys and Girls Clubs of Canada) in support of Canadian youth of all ages, and backgrounds.
“A refreshing smoothie is a treat any time of the year,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “But this is particularly true this September. As we all adjust to a new school year, it’s nice to start things off with a treat for our heroic children, while helping to fund BGC programs that are accessible to all children.”
Baskin-Robbins hopes to raise $30, 000 through the month-long campaign. Since 2017, Baskin-Robbins has raised more than $130,000 in funds and in-kind value for BGC through programs such as this one.
“From successful fundraising campaigns to generous in-kind donations, Baskin-Robbins Canada continues to show its commitment to BGC Clubs and the families and communities we serve across the country,” says Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada “Nothing goes together better than kids and frozen treats and we are thrilled at this sweet opportunity from Baskin-Robbins.”
Available at all 116 Baskin-Robbins locations, Non-Dairy Real Fruit Smoothies are available in two flavours Strawberry and Mango. They are also available through delivery using major delivery apps.
Earlier this month, Baskin-Robbins and BGC Canada announced the results of their first joint scholarship program, awarding four Canadian students $4,000 each to support post-secondary education.
