White Spot’s Pirate Pak has been redesigned. Their icon look hasn’t changed since 1968, but on February 13th (Family Day), families will encounter a fun surprise when ordering the classic Pirate Pak.
More than 25 million Pirate Paks have been sold since 1968, when White Spot founder Nat Bailey wanted to provide a unique dining experience for kids.
The ‘WS Legendary’
The interactive Pirate Pak features a fresh cast of animated characters and revamped treasure map, plus the new W.S. Legendary pirate ship that allows kids of all ages to join the crew on their legendary (mis)adventures.
The 3 new characters includes:
- Captain Beak Rogers, wanted for masterminding tasty heists
- Penny Poulet, faster than her flipper
- Drumbstick Nick, no-napkin, never-ceasing nibbler
Never fear, the food that comes with the Pirate Pak will remain the same. You will get to choose your:
- Side Dish
Same food that will entice your kids, but new look to keep the kids entertained during the meal. The top selling item is their Hamburger, Fries and Vanilla Bean Ice Cream.
Download the App
In addition to the revamped look, they are launching their first 3D augmented reality kids program by a Canadian chain restaurant. They are bringing Pirate Pak’s to the digital age.
You download the app for your iOS and Android device and you can begin interacting with the menu and the pirate ship to play games like Doubloon Debacle, Bookadoodle Boom, Pirate Ship Battle and Cannon Bowling.
Overall, I can see parenting-styles differ when parents take their kids out to restaurants. I wouldn’t want to give them a cellphone to play with as we eat. Other parents just want to get some peace and quiet when going out. I can see this new launch of the pirate pak cater to those who are a bit restless when it comes to sitting still. Some kids need to do something as they wait for the meal to arrive.
As of February 13th, the new Pirate Paks will be launching at all locations.
405 Dunsmuir Street, Vancouver