In 2014, the winning flavour of the American ‘Do us a Flavour‘ contest by Lays was Wasabi Ginger. They have this contest every year and the winner gets $1,000,000 or 1% of net sales of their flavour for a year.
The list of contenders were:
- Kettle Cooked Wasabi Ginger
- Cheddar Bacon Mac & Cheese
- Wavy Mango Salsa
Meneko Spigner McBeth, a nurse from Deptford, New Jersey created the unique Wasabi Ginger flavour.
Since I live in Canada and make a few trips to the States, I wasn’t able to get my hands on the other flavours last year. Of all the flavours, I was really scratching my head trying to figure out why Americans would love this flavour.
After picking up the first chip, you really get a strong taste and smell of ginger and then a spicy feeling in the nose. This bag has everything except the sushi to go with it. I did like the Kettle chips as it is a bit thicker than normal chips, so it adds an extra crunch.
I found it to be ok, but I will stick with my Canadian Ketchup chips.
I gave the rest of the wasabi ginger chips to my coworkers and surprising a good amount of people did enjoy it.