Lay’s Canada has joined in on the fun to introduce a new chip flavour into the Canadian market. This came right after when Lays America intoduced the Do Us a Flavor contest where they had to choose the next flavour of chips to be sold in retail stores. Their finalists - Chicken and Waffles, Sriracha and Cheesy Garlic Bread were sold on store shelves and people had to vote for their top flavour. All very odd flavours but Cheesy Garlic Bread was the winner of $1 million.
Lay’s Canada now has the ‘Do Us A Flavour’ Campaign too and received over 600,000 submissions. They were able to narrow it to the top 4 flavours – Creamy Garlic Caesar, Grilled Cheese & Ketchup, Maple Moose, and Perogy Platter. All unique flavours and differed from the American flavours. They really wanted a flavour that represented Canada.
Creamy Garlic Caesar was created by Jill Munro of Vancouver, BC. Woop! Woop! Thats where I’m from!
When I first saw this flavour, I was curious how they could get the essence from a salad into a potato chip format. When I tasted this, it reminded me of a sour cream and onion with hints of garlic. Not bad flavour at all.
If you’re thinking of having a salad, you might as well eat a salad, it would be healthier for you.
Grilled Cheese & Ketchup was created by Angela Batley from Ottawa, Ontario.
When I opened the bag, I could instantly pick out the notes of ketchup in the smell. When I bit into the chip, I tasted cheese but a tad smokey. It was really interesting and a bit strange. I brought it to the office and a lot of people had mixed reactions. Some could really taste the yummy grilled cheese and some others couldn’t stand the cheesy aftertaste.
Maple Moose was created by Tyler LeFrense of Isle aux Morts, Newfoundland.
I initially thought it would be sweet, but it tasted more like a strange rancid Barbecue flavour. It was not my favourite. It wasn’t even sweet, so I’m not sure why there is a bottle of syrup there. I’m sure it also doesn’t have moose, so not sure why that’s there.
Perogy Platter was created by Lucas Crawford of Edmonton, Alberta.
The taste was like a subtle smokey bacon taste with hints of sour cream and onion.
Overall, none of the flavours were very addicting and kept me wanting more. I’ll have to stick with ketchup as being my favourite chips. If I had to choose from these favours, I would go with either Creamy Garlic Caesar or Perogy Platter. It’s really a tough choice.
Voting has begun and they need Canadians to decide the next flavour. You can vote daily at www.lays.ca/flavour or text “VOTE” to 101010 by October 16, 2013. The winning flavour will get $50,000 in cash and 1% of future sales of that flavour.