Foodology

Crunchtime Cereal Bar: Pop Up by Milk Creative Communications

Diana Chan September 30, 2016 Event, Gastown, Pop-Up Shop

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Crunchtime Cereal Bar is popping up in Gastown this weekend on Saturday October 1st and Sunday October 2nd 8am – 6pm. This pop-up cereal bar offers domestic and imported cereals with all proceeds donated to local charity Backpack Buddies.

After Cereal Killer Cafe in London opened up, word spread about an amazing cafe serving up over 100 different types of cereal from around the world. With 30 different varieties of milk and 20 toppings. Vancouverites were really excited when a similar pop-up concept was coming to Vancouver.

Milk Creative Communications launched in Vancouver today using Crunchtime Cereal Bar as the official launch event for Milk, an eight person Vancouver-based agency, previously known as Heth PR.

Interior

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They created a neon-meets-tropical escape in the heart of Gastown inside the space of Timbertrain Coffee Roasters. You can see floral flourishes, brightly coloured accents and a cereal curtain.

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Cereal selection

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There are 12 different cereals to choose from:

  • Krave
  • Frosted Flakes
  • Cinnamon Toast Crunch
  • Fruit Loops
  • Cookie Crisp
  • Batman Chocolate Strawberry Cereal
  • Lucky Charms
  • Smorz
  • Cap’n Crunch
  • Nature’s Path Choco Chimps
  • Golden Nuggets
  • Lion Cereal

A majority of these cereals were not very interesting, but there are a few ones that I haven’t seen before.

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Price

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All pop-up proceeds will go to local charity Backpack Buddies, which supplies hungry schoolchildren with food during non-school hours.

  • Bowls of cereal with regular milk for $5
  • Almond, soy and chocolate milk available at an additional charge of $0.75
  • Toppings will be available for $0.50 per topping

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Cereal Bowls

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You can craft your own bowls in any way you want. You can definitely make it into a super sugary treat by adding extra toppings.

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Final Thoughts

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At first, it wasn’t known who was behind Crunchtime Cereal Bar, it seemed a bit strange but who doesn’t like a good bowl of cereal? Milk Creative Communications wanted to treat their rebrand like how they would do for their clients, by offering an array of creative communications strategies and solutions.

It definitely drove a lot of attention, but customers coming here on the weekend can still enjoy bowls of cereal that will benefit Backpack Buddies.

Details:
Saturday October 1st and Sunday October 2nd, 2016
8am – 6pm

Website:
http://www.crunchtimecerealbar.com/

Address:
311 W Cordova St. Vancouver

About The Author

Diana started Foodology in 2010 because she just eats out everyday! She started a food blog to share her love of food with the world! She lives in Vancouver, BC and adores the diversity of food around her. She will go crazy for churros and lattes.

  • meimei

    Great idea, but 12 cereals? Thats kinda a small selection

  • leo

    Lion is a pretty good cereal from the UK!! Wish I had time to stop by.